Image View
Why a Powerful Logo is Important
Every business and pretty well any not for profit operation has one. That little graphic device displayed on everything they produce has tremendous power that transcends language, borders and time. A good logo design is essential to establishing and reinforcing brand recognition and can speak volumes without any text being added at all. An effective logo is little more than a memory tool. The saying “a picture is worth a thousand words” still holds true, especially in the marketing arena, and human beings respond to visual cues far quicker and better than plain text alone. A properly created logo gives existing and potential customers something to remember the brand by, and recall you to mind when they see it.
From a customer’s point of view a recognisable logo enables you to make an instant connection with the product through the brand. Even if you are in a foreign country, a familiar brand marque on packaging means you can purchase that item knowing that its quality will be consistent and the same as you are used to in your domestic market. The logo needs to be able to communicate all the information about the brand, which would take forever to say in words. That process is of course aided if the brand marque has been established for some time. Kellog’s, Apple, Hoover and other big global brands all have the benefit of age on their side. But that’s not the only thing these brands have in common: their logos are all extremely effective across all platforms thanks to their simplicty. The Nike tick is probably the best example of just how visually simple and basic a custom logo design can go and still be effective. For many, the London 2012 Olympics logo is an example of how obscure and expensive the entire process can be.
Before deciding on a logo for your business, you need to think about how you want the brand to come across. A logo that looks great on a poster may not have the same impact on an A4 letterhead, still less on a business card, and the same is true in reverse. An effective logo allows a company to present a professional, polished look. The cleaner, simpler and more stylish a logo is, the more likely it is to stand out from the competition and help boost sales.
Coming up with the perfect logo for a brand has to be the most challenging graphics task. The finished piece needs to express all the necessary information about the brand on its own. That task isn’t going to be right first time round, so insist on seeing some sample logos before deciding on the final visual expression of your brand.
Ask Sam Harris Anything #1
|
|
Salter 074 22-Pound Extra High Capacity Mechanical Kitchen Scale with Tray, Chrome $17.37 Renowned English scale makers Salter continue their long tradition of providing chefs with user friendly instruments, with this high-capacity mechanical kitchen scale. Sturdy enough to handle a hearty Thanksgiving turkey, the scale also provides precise measurements for smaller articles. A sleek tray with chrome coating supports food during measurement with subtle edges that prevent more mobile c… |
|
|
The Sharper Image Super Wave Oven Grilling Accessories $28.99 RE-PACKAGED, MAY HAVE LIGHT SCUFFS OR DENTS DUE TO BULK PACKAGING… |
|
|
Market stalls and outdoor cafes in the Place du Tertre, Montmartre, Paris, Photo Mugs Market stalls and outdoor cafes in the Place du Tertre, Montmartre, Paris, France, Europe…. |
|
|
Sesame Street – Elmo’s World – Reach for the Sky $6.81 52 min. Standard; Soundtrack: English Dolby Digital stereo…. |
|
|
Prince- Rave un2 The Year 2000 $8.80 Back in 1983, Prince emphatically described how he was going to bring in the new millennium. Still, who knew “1999″ would be so prophetic? Who knew Prince would still be around to make good on his promise? It’s doubtful you were sitting home, watching a pay-per-view special on the last night of 1999, but know this: The Artist, Prince–whatever he’s calling himself on a daily basis–understands how… |
|
|
Notorious B.I.G.: Bigger Than Life $4.23 One of the most creative and infamous rap artists ever to take the mic, Notorious B.I.G. is the focus of this stunning documentary. Through personal recollections of the slain rapper from such hip-hop luminaries as P. Diddy, Method Man, Easy Mo Bee, Matty C, E-40, Raekwon, and more, as well as rare footage of the star filmed on the night of his murder, you’ll learn all about a true musical legend…. |
|
|
Kidsongs: Good Night Sleep Tight [VHS] $9.98 … |
|
|
Vancouver Travel Images (British Columbia, Canada) $45.00 Thrill to the “Super Natural” of British Columbia, Canada. Experience the tramway ride to the mountain peaks for a spectacular view of the city below. Walk across the world’s longest suspension bridge and visit downtown Vancouver, from shopping districts to hotels, museums, parks and aquariums. Ferry to Victoria and see the sights of this lovely island town…. |
|
|
Belkin 6-Outlet Home/Office Surge Protector $3.45 This Belkin Home/Office Series Surge Protector provides premium power protection for small home appliances, and other connected devices. Our decades of research and development have led us to the release of this breakthrough series. We’ve used advanced design elements, top-quality construction, and superior circuitry and components to provide the most complete protection from power surges, spikes,… |
|
|
Wireless IP Pan/Tilt/ Night Vision Internet Surveillance Camera Built-in Microphone With Phone remote monitoring support(Black) $46.88 Specs: Image Compression Format: M-JPEG standard Image Resolution: VGA(640×480) / QVGA(320×240) Sensor: 1/4 inch CMOS, 300,000 Pixels Light frequency: 50Hz, 60Hz or Outdoor Audio compression: ADPCM Data rate: 802.11b: 11Mbps (Max.), 802.11g: 54Mbps (Max.) Ethernet: One 10/100Mbps RJ-45 Viewing angle: 67? Horizontal Rotating Angle: 0~270? Vertical Rotating Angle: 0~120? Alarm Mode: motion detection… |
|
|
Danielle 1x-10x Adjustable Round Wall Mount Mirror $44.99 True image viewing and 10x magnification make for easy make-up application in this eight-inch mirror from Danielle. This wall-mount mirror has a decorative chrome finish and extends to 17 inches. |
|
|
Danielle 1x-10x Chrome Sculpted Stem Vanity Mirror $27.65 True image viewing and 10x magnification make for easy make-up application in this eight-inch mirror from Danielle. This sculpted stem mirror has a decorative chrome finish to enhance any vanity decor. |
|
|
Danielle 1x-5x Round LED Lighted Wall Mount Mirror $59.04 Energy efficient lights that last up to 5,000 hours are featured on this vanity mirror from Danielle. This mirror also has true image viewing and 5x magnification make for easy make-up application. |